ICEBERG Media
#branddesign #logodesign #brandidentity
The team at its bricklaying stage was looking for a brand identity that was ‘cool’ and put a clear word out there “what might seem small, could hold a large potential” they wanted their clients to start thinking about a small startup with a deeper perspective. They wanted their customers to look beyond the tip of the ICEBERG and really see how deep things can really get. That’s how the name ICEBERG was born which literally is cool and states the exact feelings the team had about their baby brand. The name also suggested how deep their data strategies are. With the name finalized began the quest to create a brand that justifies the name. it was obvious now that the logo had to be invented.
The Ideation
With the suitable selection for the fontface from Slab family team insisted to have logotype that justified the brand name we needed something that looked sharp, boxed and gave out a feeling of something frozen. Here’s what we settled with.
Thinking about the BrandMark, the emblem itself. A literal stylized visual of ICEBERG had to be the best choice.It wouldn’t have been a good idea to leave the logo into the voids of empty space. Goes without saying, ICEBERG floats. While the "Tip of ICEBERG" is visible with sky in the background, Most of its entire body aka "The Bulk of ICEBERG" is submerged under the ocean.
Combining everything followed by a Drumroll………
With Brand Face in place, brand motto was frozen.
Some Stationary. Uniformity truly staisfies OCD, doesn't it?
With visually rich looking company identity, the brand needed something that truly speaks of their nature. With that "Who we are" paragraph was penned down.
Needless to say, whats a digital company without a website?
In the end it could be said, Hey it’s just a Logo, a Business Card and a website like everyone has these days. But you know what the whole point is? It’s all about telling a story. Story that’s felt, story that stays with us, story that we tell others. And others tell some more others. After all thats the point right? You think this road works for you? Let's think together.
